So we decided to add some transparency for Amazon shoppers. We also found Amazon is inconsistent in disclosing to shoppers that those products are Amazon-brand products or exclusives.įew respondents in a 1,000-person national survey we commissioned recognized the best-selling Amazon brands as owned by the company, apart from Amazon Basics. A recent investigation by The Markup found that the online shopping behemoth often gives its own brands and exclusive products a leg up in search results over better-rated competitors. Patent and Trademark Office and carries hundreds of thousands of items from these house brands on its site. Amazon has registered more than 150 private-label brands with the U.S.
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